Available for freelance & full-time work

Building fast, custom WordPress experiences — and making sure people actually find them.

I'm Misal-e-Ayesha, a WordPress Developer and SEO Specialist based in Rawalpindi, Pakistan. Over 2+ years I've shipped 20+ WordPress, WooCommerce and custom-development projects — writing the PHP behind them and the SEO strategy that gets them ranked.

See my work Get in touch
📍 Rawalpindi, Pakistan ayeshaakhlaqhashmi@gmail.com 0313-5398523
roleWordPress Developer
focusCustom Dev + SEO
experience2+ years
projects20+ shipped
stackPHP · ACF · JetEngine
builderElementor Pro
statusopen to work
what i do

From theme customization to page one rankings

Three things clients hire me for, again and again.

01

Custom WordPress Development

Custom post types, ACF and JetEngine data structures, and hand-built plugins for functionality no off-the-shelf theme covers.

02

WooCommerce & Elementor Builds

Responsive storefronts and layouts built in Elementor Pro, wired to WooCommerce product and checkout logic that actually converts.

03

SEO That Compounds

On-page, technical, and off-page SEO — site structure, speed, and content decisions made together, not bolted on afterward.

skills

Core technical skills

WordPress

Custom WP DevelopmentTheme CustomizationPlugin DevelopmentCustom Post TypesMaintenance & Troubleshooting

Development

PHPHTML5CSS3JavaScriptResponsive DevcPanel

WP Tools & Platforms

Elementor ProWooCommerceACFJetEngineCrocoblock

SEO

On-Page SEOTechnical SEOOff-Page SEOSite Structure

Tools & Methodologies

GitVS CodeFigmaphpMyAdminWP REST APISearch ConsoleAnalyticsPageSpeed Insights

Languages Spoken

EnglishUrduPunjabiArabic
experience

Where I've worked

WordPress Developer | SEO Specialist
Wolfiz Solutions — Oct 2024 – Present
  • Build custom WordPress functionality using PHP, CPTs, ACF, JetEngine, and Crocoblock.
  • Develop and customize WordPress plugins for project-specific functionality.
  • Build responsive layouts in Elementor and Elementor Pro, and customize WooCommerce stores end-to-end.
  • Run On-Page, Technical, and Off-Page SEO across multiple client websites.
WordPress Developer | SEO Specialist
SMARTBABA — Mar 2023 – Oct 2024 · Rawalpindi, Pakistan
  • Developed and customized WordPress websites to project requirements.
  • Performed On-Page and Off-Page SEO for client websites.
  • Assisted with website optimization and search-engine visibility.
education & certifications

Background

Education

BS-IT, Quaid-i-Azam University2023
Intermediate, Punjab College2018

Certifications

Diploma in App Dev (PHP & MySQL)Alison
Frontend Web DevelopmentCoursera
projects

Selected work

A few from 20+ WordPress, WooCommerce, custom-development and SEO projects.

TechDestination
techdestination.com
WordPress development, on-page & technical SEO.
STZA
stza.gov.pk
WordPress development and website maintenance.
PM National Technology Park
pmntp.techdestination.com
WordPress development and website maintenance.
TradeVisions
tradevisionsint.com
WordPress development, audit & security optimization.
Stitchberry
stitchberry.pk
WordPress development, custom functionality & WooCommerce.
Nanoguard
nanoguardmed.com
WordPress development.
Joinnds
joinnds.com
WordPress development & security optimization.
Vienna Unwrapped
vienna-unwrapped.com
WordPress website audit & security optimization.
P3A
p3a.gov.pk
WordPress development and website customization.
ABH Snow
abhsnow.com
WordPress development, audit, on-page & technical SEO.
contact

Let's build something

Have a WordPress project, a slow site, or an SEO problem? I'd like to hear about it.

emailayeshaakhlaqhashmi@gmail.com
phone0313-5398523
locationRawalpindi, Pakistan
linkedinlinkedin.com/in/misal-e-ayesha
githubgithub.com/ayeshamisal